Amaarae is a Ghanaian-American singer-songwriter whose musical style fuses elements of Afrobeat, R&B, and electronic music. In 2021, she released Fountain Baby, an outstanding album featuring a collection of tracks that not only push the boundaries of musical conventions but also offer a deeply personal and introspective look into Amaarae’s world. This conceptual branding project is designed for her upcoming Fountain Baby Tour.

In this personal endeavor, I embarked on the task of refining the existing typeface, "The Seasons," to attain a more harmonious and mystical visual appeal. Drawing inspiration from the futuristic and mystical elements of the album, my goal was to craft a design that encapsulates this essence. Expanding upon the album's visual theme, I integrated the symbol of water, particularly water droplets, across a range of collateral, spanning both print and digital graphics.

Check out Fountain Baby by Amaarae here