House of Music
iHeartRadio, 2024
Art Direction, Branding, Marketing Design, Logo Design
House of Music, a mixed-reality experience premiering at the 2024 iHeartRadio Music Festival, offers free admission to the public with over 15 interactive rooms inspired by featured artists. Uniting artists, fans, and cutting-edge technology, it fosters connections through a multi-sensory exploration. Featured artists include Public Enemy, Fall Out Boy, TLC, Lenny Kravitz, and more.
The primary design element or symbol for this experience is a house. A straightforward silhouette of a house serves as a versatile backdrop for typography or images and can also stand alone. Coupled with a diverse array of colors, the aim was to convey excitement and vibrancy, drawing inspiration from the emotions that music evokes.